We still need your help!
considering sponsoring a mini-event to give our clients and friends
the opportunity to network and exchange ideas, and we would like
your input on the event. We've developed a brief survey (just 8
questions) and would appreciate your participation and guidance. The
survey is located at http:///eventsurvey0902.htm?source=ita_edition_9
A little shameless
Welcome to the
DCIís recent CRM conference in New York had
a number of popular breakout sessions, but none was more popular
than ďOverview CRM Masterplan Ė Step 1: People, Process and
Technology; Why the Right Mix is critical.Ē In fact, this very topic
has become white-hot as organizations struggle to gain value from
their CRM technology investments.
Of course, most of you know
weíve been preaching that technology is simply an enabler of CRM
since we launched our business. Moreover, our business model is
built around having a team experienced in overcoming people,
process, data and technology challenges.
Perhaps the most
telling of our long-held belief in human behavior and organizational
process as key drivers for CRM success is Dave Harkinsí original
article on the topic for Direct Magazine in March 2000 (click
here to read), and revised for Insights to Action Issue 4 in
October 2001 (click
here to read).
It seems we were once a little ahead of
the curve in our thinking. Weíre glad to see that the rest of the
world is catching up.